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Access All Areas: Behind the Scenes at a Bridal Show

Planning a wedding isn’t kind to your feet. Going from store to store takes its toll on our bodies and by the end of the day you can like you need a lot of TLC. Bridal shows offer a solution for tired and time efficient brides and grooms-to-be. It’s worth making a date to visit at least one show to find inspiration for your big day.

One of the biggest and best shows in America is The Dallas Bridal Show, which takes place on January 24 and 25 in the Dallas Market Hall. President and CEO of Bridal Shows Inc, Naomi Butler, has been organizing shows since 1988.  “I started producing a lot of different types of shows,” Naomi says, “and currently we are celebrating 25 years of The Dallas Bridal Show. I love what I do and I have a passion for it.”



Preparing the shows doesn’t take a few days or even a few months. Naomi explains that there is a lot of work that goes into making a show a reality. “We are working on each show for a year and a half, and the Dallas Bridal Show is the big one. There are thousands of details that go into every show we do, but especially that show. There are a lot of people involved and it’s a real team effort.”

Even though there is a lot of painstaking work that goes into a show that lasts one weekend, everyone involved enjoys seeing the show when it’s ready for visitors. “It’s fun even though it is very hectic. It’s so rewarding to see the outcome. So many companies try to outdo what they did the year before and so their booths are gorgeous! There are a lot of shows out there, but we’ve been told that the show is the most beautiful show in the US. It has a real ‘Wow’ factor.”

Naomi says professionalism is at the heart of her shows and she requires business insurance of every company, so vendors have to be genuine businesses. As one of the only bridal shows that make this a requirement Naomi feels that the level of professionalism has risen as a result. “Brides can know that these companies are real businesses and not fly-by-nights. They are serious about their business and helping the bride. It gives the bride piece of mind that she wouldn’t have otherwise.”

Having vendors who know how to give couples the best service is important for Naomi, and with over 300 companies involved it’s important that they all know what to do. The team educate the vendors on how they can best help the bride: “I love seeing everyone come together to make the experience for the vendor and the bride a positive, fun and exciting one,” Naomi says. “We love it when a bride finds everything she wants for her wedding. Shows can help her save time and reduce her stress because she can come in and plan the whole wedding in one location over one weekend.”

As an organizer there must be a moment that means more than any other. “When the doors open,” Naomi answers. “They’re all waiting for that moment when the door opens. There are thousands of people involved in getting all the details ready so we can open the doors. When 10am comes and we let them come in, that is my ‘Ah-ha’ moment and it feels so good.”

If you have never been to a show Naomi says that brides can come and find choice, have fun and reduce stress by shopping in one location. Bridal fashion shows mean brides can see dresses on real women and finding the dress is a whole lot easier. “Brides leave having a positive experience and are able to plan their wedding, and feel safe about doing so. They also have lots of fun planning their special day. It’s a one stop wedding planning experience!”


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